{"id":855,"date":"2024-10-07T07:26:51","date_gmt":"2024-10-07T07:26:51","guid":{"rendered":"https:\/\/www.twinleon.com\/blog\/?p=855"},"modified":"2024-10-07T08:32:24","modified_gmt":"2024-10-07T08:32:24","slug":"google-ads-yeni-baslayanlar-icin-rehber","status":"publish","type":"post","link":"https:\/\/www.twinleon.com\/blog\/tr\/google-ads-yeni-baslayanlar-icin-rehber\/","title":{"rendered":"Google Ads Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? Yeni Ba\u015flayanlar \u0130\u00e7in Ad\u0131m Ad\u0131m Rehber"},"content":{"rendered":"<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/64573f2180ffde178b7a576e01724fe5dec6116d3d40f9192f83cf0f3eac2996?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/64573f2180ffde178b7a576e01724fe5dec6116d3d40f9192f83cf0f3eac2996?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Written by<\/p><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.twinleon.com\/blog\/author\/ozgul\/\" target=\"_self\">Ozgul Yavuz Kaddoura<\/a><\/p><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Ads Nedir?<\/strong><\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Ads, d\u00fcnyan\u0131n en b\u00fcy\u00fck arama motorunda i\u015fletmenizi veya \u00fcr\u00fcnlerinizi tan\u0131tman\u0131n g\u00fc\u00e7l\u00fc bir yoludur. Milyonlarca kullan\u0131c\u0131n\u0131n g\u00fcnl\u00fck olarak arama yapt\u0131\u011f\u0131 Google&#8217;da g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayarak potansiyel m\u00fc\u015fterilere ula\u015fman\u0131za olanak tan\u0131r. Ancak, etkili bir Google Ads kampanyas\u0131 y\u00fcr\u00fctmek, baz\u0131 temel kavramlar\u0131 anlamak ve do\u011fru stratejileri uygulamak gerektirir. Bu blog yaz\u0131s\u0131, yeni ba\u015flayanlar i\u00e7in Google Ads&#8217;in temellerini, ad\u0131m ad\u0131m a\u00e7\u0131klayarak, g\u00f6rsellerle destekleyerek ve referanslarla zenginle\u015ftirerek ele alacakt\u0131r.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Ads Nas\u0131l \u00c7al\u0131\u015f\u0131r? <\/strong><\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Ads, bir&nbsp;<strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6319?hl=en\" target=\"_blank\" rel=\"noopener\">teklif tabanl\u0131 reklam sistemi<\/a><\/strong>dir. \u0130\u015fletmeniz i\u00e7in belirledi\u011finiz anahtar kelimeleri i\u00e7eren aramalar yap\u0131ld\u0131\u011f\u0131nda, reklam\u0131n\u0131z Google Arama Sonu\u00e7lar\u0131 Sayfas\u0131&#8217;nda (SERP) veya Google&#8217;\u0131n reklam a\u011f\u0131 \u00fczerinde (\u00f6rne\u011fin, YouTube, di\u011fer web siteleri) g\u00f6sterilir. Reklam\u0131n\u0131z\u0131n g\u00f6sterilmesi i\u00e7in teklif verirsiniz ve teklifiniz di\u011fer reklam verenlerin teklifleriyle rekabet eder. Teklifiniz ve di\u011fer fakt\u00f6rler (reklam kalitesi puan\u0131 gibi) Google taraf\u0131ndan de\u011ferlendirilir ve reklam\u0131n\u0131z\u0131n s\u0131ralamas\u0131n\u0131 belirler. Sadece reklam\u0131n\u0131z g\u00f6sterildi\u011finde \u00fccret \u00f6dersiniz (<strong><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/valuation\/pay-per-click-ppc\/\" target=\"_blank\" rel=\"noopener\">T\u0131klama Ba\u015f\u0131na \u00d6deme &#8211; PPC<\/a><\/strong>&nbsp;modeli).<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-25.png\" alt=\"google ads nedir\" class=\"wp-image-857\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-25.png 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-25-300x300.png 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-25-150x150.png 150w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-25-768x768.png 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-25-600x600.png 600w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-25-850x850.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1. Ad\u0131m: Anahtar Kelime Ara\u015ft\u0131rmas\u0131 \u2013 Hedef Kitlenizi Belirleyin<\/strong><\/p>\n\n\n\n<p>Anahtar kelimeler, hedef kitlenizin Google&#8217;da ne arad\u0131\u011f\u0131n\u0131 temsil eder. Etkili bir Google Ads kampanyas\u0131 i\u00e7in do\u011fru anahtar kelimeleri se\u00e7mek \u00e7ok \u00f6nemlidir. \u00d6rne\u011fin, &#8220;el yap\u0131m\u0131 sabun&#8221; yerine &#8220;el yap\u0131m\u0131 organik zeytinya\u011f\u0131 sabunu \u0130stanbul&#8221; daha hedefli bir anahtar kelimedir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geni\u015f E\u015fle\u015fme:<\/strong>&nbsp;Anahtar kelimenizle ilgili t\u00fcm aramalar\u0131 kapsar. Daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar ancak daha az hedeflidir.<\/li>\n\n\n\n<li><strong>Kelime E\u015fle\u015fmesi:<\/strong>&nbsp;Anahtar kelimenizde bulunan kelimelerin farkl\u0131 s\u0131ralarda veya ek kelimelerle kullan\u0131lmas\u0131na izin verir.<\/li>\n\n\n\n<li><strong>C\u00fcmle E\u015fle\u015fmesi:<\/strong>&nbsp;Anahtar kelimelerinizin tam olarak veya k\u00fc\u00e7\u00fck de\u011fi\u015fikliklerle ayn\u0131 s\u0131rayla aranmas\u0131n\u0131 gerektirir.<\/li>\n\n\n\n<li><strong>Tam E\u015fle\u015fme:<\/strong>&nbsp;Anahtar kelimenizle tam olarak ayn\u0131 arama yap\u0131ld\u0131\u011f\u0131nda reklam\u0131n\u0131z g\u00f6sterilir. Daha az g\u00f6sterim ancak daha hedeflidir.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=en#zippy=%2Cbroad-match\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"553\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image.png\" alt=\"\" class=\"wp-image-858\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image.png 767w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-300x216.png 300w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Ara\u00e7lar:<\/strong>&nbsp;<a href=\"https:\/\/ads.google.com\/intl\/tr_tr\/start\/overview-ha\/?subid=tr-tr-ha-aw-sk-c-bau!o3~Cj0KCQjwpP63BhDYARIsAOQkATZX8vy3GSDm3V_1rUrolixkK0D5LD7sSeoEaKHvq3VWbOZ2G5X8djwaAhL9EALw_wcB~57952028843~kwd-58879037234~1486625748~583918680951&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=tr-tr-ha-aw-sk-c-bau!o3~Cj0KCQjwpP63BhDYARIsAOQkATZX8vy3GSDm3V_1rUrolixkK0D5LD7sSeoEaKHvq3VWbOZ2G5X8djwaAhL9EALw_wcB~57952028843~kwd-58879037234~1486625748~583918680951&amp;gad_source=1&amp;gclid=Cj0KCQjwpP63BhDYARIsAOQkATZX8vy3GSDm3V_1rUrolixkK0D5LD7sSeoEaKHvq3VWbOZ2G5X8djwaAhL9EALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a>, <a href=\"https:\/\/ahrefs.com\/site-audit\" target=\"_blank\" rel=\"noopener\">Ahrefs,<\/a> <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> gibi ara\u00e7lar anahtar kelime ara\u015ft\u0131rmas\u0131nda yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2. Ad\u0131m: Kampanya T\u00fcr\u00fcn\u00fc Se\u00e7in<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/10\/05\/types-of-google-ads\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"481\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/types-of-google-ads.webp\" alt=\"\" class=\"wp-image-859\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/types-of-google-ads.webp 720w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/types-of-google-ads-300x200.webp 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/types-of-google-ads-600x400.webp 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Ads, farkl\u0131 ama\u00e7lar i\u00e7in \u00e7e\u015fitli kampanya t\u00fcrleri sunar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arama A\u011f\u0131 Kampanyalar\u0131:<\/strong>&nbsp;Google Arama Sonu\u00e7lar\u0131nda reklamlar\u0131n\u0131z\u0131n g\u00f6sterilmesini sa\u011flar. \u00dcr\u00fcn veya hizmetinizi aktif olarak arayan kullan\u0131c\u0131lara ula\u015fmak i\u00e7in idealdir.<\/li>\n\n\n\n<li><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam Kampanyalar\u0131:<\/strong>&nbsp;Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131&#8217;ndaki web sitelerinde ve YouTube&#8217;da reklamlar\u0131n\u0131z\u0131n g\u00f6sterilmesini sa\u011flar. Marka bilinirli\u011fini art\u0131rmak ve geni\u015f bir kitleye ula\u015fmak i\u00e7in uygundur.<\/li>\n\n\n\n<li><strong>Al\u0131\u015fveri\u015f Kampanyalar\u0131:<\/strong>&nbsp;E-ticaret siteleri i\u00e7in \u00fcr\u00fcnlerinizi Google Al\u0131\u015fveri\u015f sonu\u00e7lar\u0131nda g\u00f6sterir. \u00dcr\u00fcn g\u00f6rselleriyle birlikte fiyat ve di\u011fer bilgileri i\u00e7erir.<\/li>\n\n\n\n<li><strong>Video Kampanyalar\u0131:<\/strong>&nbsp;YouTube ve Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131&#8217;nda video reklamlar\u0131n\u0131z\u0131n g\u00f6sterilmesini sa\u011flar. Marka bilinirli\u011fini art\u0131rmak, \u00fcr\u00fcn veya hizmetinizi tan\u0131tmak i\u00e7in etkili bir y\u00f6ntemdir.<\/li>\n\n\n\n<li><strong>Uygulama Kampanyalar\u0131:<\/strong>&nbsp;Mobil uygulamalar\u0131n\u0131z\u0131 tan\u0131tmak i\u00e7in kullan\u0131l\u0131r. Uygulama indirmelerini art\u0131rmay\u0131 hedefler.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>3. Ad\u0131m: Reklam Olu\u015fturma \u2013 \u0130kna Edici ve Hedefli Olun<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/hawksem.com\/blog\/google-ads-examples\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"261\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Bright-Early-Google-Search-Ad.webp\" alt=\"\" class=\"wp-image-860\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Bright-Early-Google-Search-Ad.webp 966w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Bright-Early-Google-Search-Ad-300x81.webp 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Bright-Early-Google-Search-Ad-768x208.webp 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Bright-Early-Google-Search-Ad-850x230.webp 850w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Reklam\u0131n\u0131z\u0131n dikkat \u00e7ekici, net ve ikna edici olmas\u0131 gerekir. Ba\u015fl\u0131k, a\u00e7\u0131klama ve g\u00f6rselleri dikkatlice se\u00e7in. Hedef kitlenizin ihtiya\u00e7lar\u0131n\u0131 ve isteklerini vurgulay\u0131n.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ba\u015fl\u0131klar:<\/strong>&nbsp;Dikkat \u00e7ekici ve ilgi uyand\u0131ran ba\u015fl\u0131klar kullan\u0131n.<\/li>\n\n\n\n<li><strong>A\u00e7\u0131klamalar:<\/strong>&nbsp;\u00dcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi a\u00e7\u0131klay\u0131n ve faydalar\u0131n\u0131 belirtin. Aksiyon \u00e7a\u011fr\u0131s\u0131 (\u00f6rne\u011fin, &#8220;\u015eimdi Sat\u0131n Al&#8221;, &#8220;Daha Fazla Bilgi Al&#8221;) eklemeyi unutmay\u0131n.<\/li>\n\n\n\n<li><strong>G\u00f6rseller:<\/strong>&nbsp;Y\u00fcksek kaliteli ve ilgi \u00e7ekici g\u00f6rseller kullan\u0131n.<\/li>\n\n\n\n<li><strong>Hedef URL:<\/strong>&nbsp;Reklam\u0131n\u0131z\u0131n t\u0131kland\u0131\u011f\u0131nda kullan\u0131c\u0131y\u0131 y\u00f6nlendirece\u011fi web sitesi adresini belirleyin.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>4. Ad\u0131m: B\u00fct\u00e7e Ayarlama \u2013 Harcamalar\u0131n\u0131z\u0131 Kontrol Edin<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.lifesight.io\/how-to\/set-monthly-budget-in-google-ads\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/budget_and_bidding_in_google_ads_8cbb7eea6d-1024x289.webp\" alt=\"\" class=\"wp-image-861\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/budget_and_bidding_in_google_ads_8cbb7eea6d-1024x289.webp 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/budget_and_bidding_in_google_ads_8cbb7eea6d-300x85.webp 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/budget_and_bidding_in_google_ads_8cbb7eea6d-768x217.webp 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/budget_and_bidding_in_google_ads_8cbb7eea6d-850x240.webp 850w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/budget_and_bidding_in_google_ads_8cbb7eea6d.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u00fct\u00e7enizi, kampanyan\u0131za ay\u0131raca\u011f\u0131n\u0131z g\u00fcnl\u00fck veya ayl\u0131k tutar\u0131 belirleyerek kontrol edebilirsiniz. B\u00fct\u00e7enizi reklam gruplar\u0131na ve anahtar kelimelerinizin tekliflerine g\u00f6re da\u011f\u0131tabilirsiniz. Ba\u015flang\u0131\u00e7ta d\u00fc\u015f\u00fck bir b\u00fct\u00e7e belirleyerek kampanyan\u0131z\u0131 test etmek ve performans\u0131n\u0131 izlemek \u00f6nerilir.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>5. Ad\u0131m: Kampanya \u0130zleme ve Optimizasyon \u2013 S\u00fcrekli Geli\u015ftirme<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6162977?hl=en\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"255\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-1.png\" alt=\"\" class=\"wp-image-862\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-1.png 612w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-300x125.png 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Ads Optimizasyon \u0130pu\u00e7lar\u0131<\/strong><\/h3>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Ads \u00f6\u011frenme e\u011frisinde ilerledik\u00e7e, \u015firketiniz i\u00e7in \u00f6zellikle i\u015fe yarayan daha fazla taktik \u00f6\u011freneceksiniz. Ancak, ba\u015flang\u0131\u00e7 \u200b\u200bnoktan\u0131z\u0131 olu\u015fturman\u0131z i\u00e7in a\u015fa\u011f\u0131da baz\u0131 iyi uygulamalar verilmi\u015ftir:<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Performans\u0131 Derinlemesine Analiz Edin:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<p>Google Ads kampanyan\u0131z\u0131n performans verilerini analiz etmek, en \u00f6nemli \u015feydir. Bu \u00f6nemli ad\u0131m olmadan, kampanyan\u0131n hangi alanlar\u0131na odaklanman\u0131z gerekti\u011fini bilemezsiniz.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm izlemeyi kurmak, reklam kampanyas\u0131 performans\u0131n\u0131 g\u00fcvenilir bir \u015fekilde analiz etmenin ilk ad\u0131m\u0131d\u0131r. Baz\u0131 kampanyalarda birden fazla d\u00f6n\u00fc\u015f\u00fcm izleme \u00f6zelli\u011fi eksiktir ve bu da t\u00fcm resmi g\u00f6rmenizi engeller.<\/p>\n\n\n\n<p>Reklamlar\u0131n\u0131z\u0131n t\u0131klanmas\u0131ndan hemen sonra bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmenin yan\u0131 s\u0131ra, birden \u00e7ok kullan\u0131c\u0131 eylemini izleyebilirsiniz. Google Ads hesab\u0131, b\u00fcltenlere kaydolma, e-kitap indirme veya ileti\u015fim bilgilerini b\u0131rakma gibi 15&#8217;e kadar izlenebilir kullan\u0131c\u0131 eylemi olu\u015fturman\u0131za olanak tan\u0131r.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm izlemeyi kurduktan ve reklam kampanyalar\u0131n\u0131z\u0131 yeterli bir s\u00fcre \u00e7al\u0131\u015ft\u0131rd\u0131ktan sonra, t\u00fcm bu verileri anlamland\u0131rman\u0131z gerekir.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Kendi Kendini G\u00fcncelleyen Raporlar ve Canl\u0131 Panolar Kullan\u0131n:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/li>\n<\/ol>\n\n\n\n<p>Google Ads performans\u0131n\u0131 bir kere optimize edemezsiniz. Bunun i\u00e7in s\u00fcrekli \u00e7al\u0131\u015fman\u0131z gerekir.<\/p>\n\n\n\n<p>En \u00f6nemli kural, \u00f6l\u00e7\u00fctlerinizi g\u00f6z ard\u0131 etmemektir.<\/p>\n\n\n\n<p>Bu, kampanyalar\u0131n\u0131z\u0131n nas\u0131l performans g\u00f6sterdi\u011fini s\u00fcrekli olarak takip etmeniz, s\u00fcrekli olarak ayarlamalar yapman\u0131z ve sonu\u00e7lar\u0131 iyile\u015ftirmek i\u00e7in deneyler yapman\u0131z gerekti\u011fi anlam\u0131na gelir. Bunu yapmak i\u00e7in en iyi yol, Google Ads raporlama ve analiti\u011fini otomatikle\u015ftirmektir. Do\u011fru ara\u00e7la bu, h\u0131zl\u0131 ve kolay bir \u015fekilde yap\u0131labilir.<\/p>\n\n\n\n<p>Sonu\u00e7 olarak, Google Ads KPI&#8217;lar\u0131n\u0131z\u0131 ger\u00e7ek zamanl\u0131 olarak g\u00f6steren, s\u00fcrekli g\u00fcncellenen bir rapor veya canl\u0131 bir pano elde edersiniz. <\/p>\n\n\n\n<p>Bu <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10702525?hl=tr\" target=\"_blank\" rel=\"noopener\">Google Ads panosu<\/a>, iki sekmeden olu\u015fur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Genel Bak\u0131\u015f:<\/strong>&nbsp;Etkile\u015fimler, t\u0131klamalar, d\u00f6n\u00fc\u015f\u00fcmler ve di\u011ferleri gibi t\u00fcm \u00f6nemli \u00f6l\u00e7\u00fctleri g\u00f6rmek i\u00e7in.<\/li>\n\n\n\n<li><strong>Ayl\u0131k Dinamikler:<\/strong>&nbsp;Kampanya performans\u0131 \u00f6l\u00e7\u00fctlerinin zaman i\u00e7indeki ilerlemesini izlemek i\u00e7in.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bu gibi bir canl\u0131 pano, reklam kampanyalar\u0131n\u0131z \u00fczerinde daha fazla kontrol sahibi olman\u0131z\u0131 sa\u011flar. Veriye dayal\u0131 karar alma i\u00e7in temel olu\u015fturur ve bu da reklam optimizasyonu i\u00e7in olmazsa olmazd\u0131r.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00d6l\u00e7\u00fctlerinizi yak\u0131ndan takip edip derinlemesine analiz ederseniz, bu Google Ads performans\u0131n\u0131 optimize etmenize ve maliyetleri d\u00fc\u015f\u00fcr\u00fcrken daha fazla d\u00f6n\u00fc\u015f\u00fcm elde etmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Do\u011fru Anahtar Kelimeleri Se\u00e7in:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-17-1024x576.jpg\" alt=\"google ads keywords\n\" class=\"wp-image-864\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-17-1024x576.jpg 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-17-300x169.jpg 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-17-768x432.jpg 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-17-1536x864.jpg 1536w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-17-850x478.jpg 850w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-17.jpg 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Reklam kampanyan\u0131zda optimize edebilece\u011finiz en \u00f6nemli \u015feylerden biri, hedefledi\u011finiz anahtar kelimelerdir. Size en fazla potansiyel m\u00fc\u015fteriyi ve en iyi yat\u0131r\u0131m getirisini (ROI) getiren anahtar kelimeleri bulmaktan ba\u015flay\u0131n. En d\u00fc\u015f\u00fck performans g\u00f6steren anahtar kelimelerdeki harcamalar\u0131 s\u0131n\u0131rlamak ve en iyi performans g\u00f6sterenlere odaklanmak, h\u0131zl\u0131 bir optimizasyon d\u00fczeltmesidir.<\/p>\n\n\n\n<p>Arama terimi raporlar\u0131na daha derinlemesine inmek, kulland\u0131\u011f\u0131n\u0131z anahtar kelime listesini iyile\u015ftirmenize yard\u0131mc\u0131 olur. En az d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan arama terimlerini kontrol edin ve bunlar\u0131 negatif anahtar kelime listesine eklemeyi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<p>En iyi d\u00f6n\u00fc\u015f\u00fcm sa\u011flayanlar aras\u0131nda, reklam g\u00f6stermeyi ama\u00e7lamad\u0131\u011f\u0131n\u0131z arama terimleri olabilir. Kullan\u0131c\u0131lar, Google&#8217;\u0131n reklamlar\u0131n\u0131z\u0131 farkl\u0131 bir arama teriminde g\u00f6stermesi nedeniyle reklamlar\u0131n\u0131z\u0131 g\u00f6rebilir. Hedeflemedi\u011finiz ancak g\u00f6rd\u00fc\u011f\u00fcn\u00fcz anahtar kelimeler varsa, bunlar\u0131 listeye eklemeyi ve mesaj\u0131 bu arama amac\u0131na daha yak\u0131n bir \u015fekilde uyarlamay\u0131 deneyebilirsiniz.<\/p>\n\n\n\n<p>\u00c7o\u011fu kampanya, tam veya c\u00fcmle e\u015fle\u015fmeli anahtar kelimelerle ba\u015flasa da, yeni anahtar kelime f\u0131rsatlar\u0131 bulmak i\u00e7in her zaman geni\u015f e\u015fle\u015fmeye geni\u015fletmek iyi bir fikirdir. \u0130yi d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan anahtar kelimeleri bulmak, daha fazla kaynak ay\u0131rman\u0131z\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in reklam metnini uyarlaman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Rakiplerinizi Ara\u015ft\u0131r\u0131n:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-18-1024x576.jpg\" alt=\"google ads rakip analizi\" class=\"wp-image-865\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-18-1024x576.jpg 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-18-300x169.jpg 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-18-768x432.jpg 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-18-1536x864.jpg 1536w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-18-850x478.jpg 850w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-18.jpg 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00dccretli reklam kampanyalar\u0131n\u0131z\u0131 optimize etmek i\u00e7in bir\u00e7ok ilham kayna\u011f\u0131 vard\u0131r. Bunlardan biri de rakiplerinizi izlemektir.<\/p>\n\n\n\n<p>Bir anahtar kelime ara\u015ft\u0131rma arac\u0131yla, rakiplerinizin reklamlar\u0131 yay\u0131nlad\u0131\u011f\u0131 anahtar kelimeleri toplayabilirsiniz. Elbette, onlar\u0131n Google Ads panellerine eri\u015fmenizi sa\u011flamaz, ancak bu ara\u00e7lar, reklamlar\u0131n\u0131n nerelerde g\u00f6sterildi\u011fine dair olduk\u00e7a do\u011fru bir tahmin sa\u011flar.<\/p>\n\n\n\n<p>Bu, kampanyan\u0131za eklenecek yeni anahtar kelimeler ke\u015ffetmek i\u00e7in harika bir yol olabilir.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Hedef Kitlenizi Tan\u0131y\u0131n:<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Kulland\u0131\u011f\u0131n\u0131z anahtar kelimeleri daraltarak reklamlar\u0131n\u0131z\u0131 hangi kitlenin g\u00f6rece\u011fini belirleyebilirsiniz. Bir di\u011feri de do\u011fru demografik bilgileri se\u00e7mektir.<\/p>\n\n\n\n<p>\u00c7o\u011fu i\u015fletme, hedef kitlelerinin kim oldu\u011funu genel olarak bilir ve kampanyalar\u0131n\u0131 belirli demografik \u00f6zelliklere g\u00f6re sat\u0131n almaya te\u015fvik etmek \u00fczere ayarlar. Ancak, varsay\u0131mlar\u0131n\u0131za de\u011fil, ger\u00e7ek performans verilerine dayanarak bir kampanyan\u0131n demografik hedeflemeyi uyarlamak her zaman iyi bir fikirdir.<\/p>\n\n\n\n<p>Farkl\u0131 kampanyalarda hangi demografik \u00f6zellik t\u00fcrlerinin en iyi d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131na dair bir rapor \u00e7al\u0131\u015ft\u0131r\u0131n ve bunlar\u0131 \u00f6zel olarak hedeflemeyi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Co\u011frafi Hedeflemeyi Deneyin:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-19-1024x576.jpg\" alt=\"google ads co\u011frafi hedefleme\" class=\"wp-image-866\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-19-1024x576.jpg 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-19-300x169.jpg 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-19-768x432.jpg 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-19-1536x864.jpg 1536w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-19-850x478.jpg 850w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-19.jpg 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Farkl\u0131 konumlardaki m\u00fc\u015fterilerden ald\u0131\u011f\u0131n\u0131z d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 analiz edin. Baz\u0131 alanlar\u0131n di\u011ferlerinden daha iyi performans g\u00f6sterdi\u011fini g\u00f6receksiniz. Bu, teklif stratejinizi ayarlaman\u0131z ve kampanya sonu\u00e7lar\u0131n\u0131z\u0131 iyile\u015ftirmeniz i\u00e7in bir \u015fans.<\/p>\n\n\n\n<p>Burada ne yapaca\u011f\u0131n\u0131za dair tek bir tarif yok, bu nedenle co\u011frafi hedeflemeyi deneyerek sizin i\u00e7in en iyi sonu\u00e7 veren stratejiyi bulman\u0131z gerekecektir. Genel ilke, en iyi performans g\u00f6steren co\u011frafi alanlar i\u00e7in teklifinizi art\u0131rmak olacakt\u0131r.<\/p>\n\n\n\n<p>Alternatif olarak, her biri hedefledi\u011fi belirli bir co\u011frafi segmente uyarlanm\u0131\u015f birden fazla kampanya \u00e7al\u0131\u015ft\u0131rabilirsiniz. Bu, reklam metniyle daha fazla esneklik sa\u011flar. Daha ki\u015fiselle\u015ftirilmi\u015f CTA&#8217;lar (sat\u0131\u015f -aksiyon \u00e7a\u011fr\u0131lar\u0131) kullanabilir veya tekliflerinizi farkl\u0131 konumlar\u0131n \u00f6zelliklerine g\u00f6re ayarlayabilirsiniz. Genel olarak, performans\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir ve Google Ads b\u00fct\u00e7enizi optimize edebilirsiniz.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Arama Amac\u0131n\u0131 E\u015fle\u015ftirin:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<p>Her anahtar kelimenin ard\u0131nda bir ama\u00e7 vard\u0131r. Kullan\u0131c\u0131n\u0131n Google&#8217;da bulmak istedi\u011fi \u015fey.<\/p>\n\n\n\n<p>Baz\u0131lar\u0131 olduk\u00e7a basittir, \u00f6rne\u011fin &#8220;bula\u015f\u0131k makinesi sat\u0131n al \u0130stanbul&#8221;. Bu kullan\u0131c\u0131 a\u00e7\u0131k\u00e7a bir sat\u0131n alma i\u015flemi yapmak ve bunu belirli bir yerde yapmak istiyor.<\/p>\n\n\n\n<p>Di\u011ferleri ise birden fazla arama amac\u0131na sahip olabilir. \u00d6rne\u011fin, arama \u00e7ubu\u011funa &#8220;Google Ads&#8221; yazan ki\u015filer, Google Ads&#8217;in ne oldu\u011funu \u00f6\u011frenmek, Google Ads&#8217;in nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 hakk\u0131nda temel bilgiler edinmek veya Google Ads web sitesine gitmek isteyebilir.<\/p>\n\n\n\n<p>Reklamlar\u0131n\u0131zdaki CTR oran\u0131n\u0131 optimize etmek i\u00e7in, reklam metnini anahtar kelimenin ard\u0131ndaki arama amac\u0131na g\u00f6re uyarlaman\u0131z gerekir. Bunu etkili bir \u015fekilde yapmak i\u00e7in, bu niyete sahip ki\u015filerin ne g\u00f6rmek istedi\u011fine dair birka\u00e7 tahminde bulunman\u0131z ve reklamlar\u0131n\u0131z\u0131 A\/B test etmeniz gerekir.<\/p>\n\n\n\n<p>Geni\u015f e\u015fle\u015fmeli anahtar kelimeler kullan\u0131yorsan\u0131z, t\u00fcm olas\u0131 arama ama\u00e7lar\u0131n\u0131 kapsamak imkans\u0131zd\u0131r. Hedef kitlenizin sahip olabilece\u011fi ama\u00e7 t\u00fcr\u00fcne odaklan\u0131n. Bu \u015fekilde, t\u0131klamalarda tasarruf edip d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131r\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><strong>Reklam Uzant\u0131lar\u0131n\u0131 Kullan\u0131n:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<p>Google Ads kampanyas\u0131 optimizasyonu iki \u015feyi iyile\u015ftirir: Reklamlar\u0131n\u0131z\u0131 kimin g\u00f6rd\u00fc\u011f\u00fc ve tam olarak ne g\u00f6rd\u00fckleri. \u0130yi bir \u015fekilde A\/B test edilmi\u015f bir metin yazmak, kullan\u0131c\u0131lar\u0131n g\u00f6rd\u00fc\u011f\u00fc \u015feyin bir par\u00e7as\u0131d\u0131r. Google ayr\u0131ca kullan\u0131c\u0131lara daha fazla d\u00f6n\u00fc\u015f\u00fcm se\u00e7ene\u011fi sunmak i\u00e7in <a href=\"https:\/\/support.google.com\/adsense\/answer\/7591159?hl=en\" target=\"_blank\" rel=\"noopener\">reklam uzant\u0131lar\u0131<\/a> eklemenizi sa\u011flar. Bu, Google arama reklamlar\u0131 optimizasyonu i\u00e7in \u00e7ok \u00f6nemlidir, bu nedenle bu se\u00e7ene\u011fi kesinlikle de\u011ferlendirmelisiniz. A\u015fa\u011f\u0131dakileri ekleyebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arama d\u00fc\u011fmesi<\/li>\n\n\n\n<li>Uygulama indir d\u00fc\u011fmesi<\/li>\n\n\n\n<li>Fiyatland\u0131rma<\/li>\n\n\n\n<li>Promosyonlar<\/li>\n\n\n\n<li>Resimler<\/li>\n\n\n\n<li>\u0130\u015fletme saatleri ve konum<\/li>\n\n\n\n<li>Potansiyel m\u00fc\u015fteri formlar\u0131<\/li>\n\n\n\n<li>Yap\u0131land\u0131r\u0131lm\u0131\u015f b\u00f6l\u00fcmler<\/li>\n\n\n\n<li>Gezinme sitesi ba\u011flant\u0131lar\u0131<\/li>\n\n\n\n<li>Sitesi ba\u011flant\u0131lar\u0131<\/li>\n\n\n\n<li>A\u00e7\u0131klamalar<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bunlar\u0131n hepsi CTR&#8217;yi veya d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rabilir. Farkl\u0131 varl\u0131klar ekleyerek, kampanyalar aras\u0131nda hangisinin daha iyi performans g\u00f6sterdi\u011fini g\u00f6r\u00fcn.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li><strong>En \u0130yi Performans G\u00f6sterenlere Odaklan\u0131n:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-20-1024x576.jpg\" alt=\"google ads performans\" class=\"wp-image-867\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-20-1024x576.jpg 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-20-300x169.jpg 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-20-768x432.jpg 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-20-1536x864.jpg 1536w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-20-850x478.jpg 850w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-20.jpg 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Ads kampanyas\u0131 optimizasyonunun temel fikri, daha az reklam harcamas\u0131yla daha fazla potansiyel m\u00fc\u015fteri \u00e7ekmektir. Bunu yapmak i\u00e7in en \u00f6nemli yollardan biri, k\u00f6t\u00fc performans g\u00f6steren kampanyalardaki harcamalar\u0131 azaltmak ve \u00e7abalar\u0131n\u0131z\u0131 ve harcamalar\u0131n\u0131z\u0131 ba\u015far\u0131l\u0131 olanlara y\u00f6nlendirmektir.<\/p>\n\n\n\n<p>En d\u00fc\u015f\u00fck performans g\u00f6steren reklamlar\u0131n\u0131z\u0131 da optimize edebilirsiniz, ancak en iyi performans g\u00f6sterenlere odaklanman\u0131z daha iyi olur. Bu reklam kampanyalar\u0131 \u015fu anda en az fayday\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in, bir miktar optimizasyonla potansiyel olarak iyile\u015ftirebilirsiniz.<\/p>\n\n\n\n<p>Bunu yaparken, g\u00fcnl\u00fck harcamay\u0131 s\u0131n\u0131rlayarak veya teklif ayarlamalar\u0131 tan\u0131tarak di\u011fer kampanyalardaki harcamalar\u0131n\u0131z\u0131 s\u0131n\u0131rlayabilirsiniz.<\/p>\n\n\n\n<p>Teklif ayarlamalar\u0131, tekliflerinizde, anahtar kelime t\u00fcr\u00fc, g\u00fcn\u00fcn saati, kullan\u0131c\u0131n\u0131n konumu ve di\u011fer bir\u00e7ok fakt\u00f6re ba\u011fl\u0131 olarak art\u0131rmak veya azaltmak i\u00e7in yap\u0131land\u0131rabilece\u011finiz y\u00fczde de\u011fi\u015fimdir.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\">\n<li><strong>G\u00fcnl\u00fck Planlama Ayarlar\u0131n\u0131 Optimize Edin:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<p>Reklamlar\u0131n\u0131z\u0131n en mant\u0131kl\u0131 zamanda g\u00f6sterildi\u011finden emin olmak \u00f6nemlidir. Bu, kampanya ayarlar\u0131n\u0131z\u0131n m\u00fc\u015fterilerinizin ya\u015fam tarz\u0131na uymas\u0131 ve \u00fcr\u00fcn\/hizmetinizin nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 dikkate almas\u0131 gerekti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, ofise \u00fccretsiz teslimatla i\u015f \u00f6\u011fle yeme\u011fi i\u00e7in \u00f6zel bir teklif tan\u0131tmak istedi\u011finizi varsayal\u0131m. O zaman i\u015f g\u00fcnlerinde ve \u00f6\u011fle yeme\u011fi saatlerinde veya sabah saatlerinde daha aktif olmak mant\u0131kl\u0131. Bu, hedef kitlenizin \u00fcr\u00fcn\u00fcn\u00fcze en \u00e7ok ihtiya\u00e7 duydu\u011fu ve arad\u0131\u011f\u0131 zamand\u0131r. Ayn\u0131 zamanda, talebin ak\u015famlar\u0131 ve hafta sonlar\u0131 daha d\u00fc\u015f\u00fck olmas\u0131 muhtemeldir. Bu t\u00fcr i\u00e7g\u00f6r\u00fcleri, teklif stratejinizi optimize etmek ve en iyi sonu\u00e7lar\u0131 elde etmek i\u00e7in kullanabilirsiniz.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"11\" class=\"wp-block-list\">\n<li><strong>Yeniden Pazarlama&#8217;dan Faydalan\u0131n:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<p>Birisi zaten \u00fcr\u00fcn\u00fcn\u00fcze veya hizmetinize ilgi g\u00f6sterdiyse, onlara biraz daha dikkat etmek faydal\u0131d\u0131r. Belki de sadece bir hat\u0131rlat\u0131c\u0131ya veya m\u00fc\u015fteriniz olmalar\u0131 i\u00e7in ek bir te\u015fvike ihtiya\u00e7lar\u0131 vard\u0131r. Bu nedenle, hedef sayfan\u0131z\u0131 ziyaret etmi\u015f veya hatta sepete \u00fcr\u00fcn eklemi\u015f ancak terk etmi\u015f ki\u015fileri hedefleyen yeniden pazarlama kampanyalar\u0131 \u00e7al\u0131\u015ft\u0131rmay\u0131 denemeniz kesinlikle tavsiye edilir.<\/p>\n\n\n\n<p>Bunu yapmak i\u00e7in kullan\u0131labilecek g\u00fc\u00e7l\u00fc ara\u00e7lardan biri de arama reklamlar\u0131 i\u00e7in yeniden pazarlama listeleridir. Bu, Google&#8217;da ilgili \u00fcr\u00fcn veya hizmetler aram\u0131\u015f, reklam\u0131n\u0131z\u0131 g\u00f6rm\u00fc\u015f ve web sitenize gitmi\u015f ki\u015filere ula\u015fman\u0131z\u0131 sa\u011flar. Bu, zaten sundu\u011funuz \u015feylere ilgi g\u00f6sterdi\u011fini ifade etmi\u015f bir kitleyle ileti\u015fim kurmak i\u00e7in harika bir f\u0131rsatt\u0131r. Mesaj\u0131n\u0131z\u0131 daha iyi \u00f6zelle\u015ftirebilir ve sorunlar\u0131n\u0131 ele alabilirsiniz.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"12\" class=\"wp-block-list\">\n<li><strong>\u00c7apraz Kanal Analizi Yap\u0131n:<\/strong><br><div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><br><\/li>\n<\/ol>\n\n\n\n<p>Listenin son ipucu ise daha geni\u015f bir resme bakmak ve kampanyalar\u0131n\u0131z\u0131n farkl\u0131 PPC kanallar\u0131nda nas\u0131l performans g\u00f6sterdi\u011fini g\u00f6rmektir. \u00d6rne\u011fin, belirli bir kampanyan\u0131n Google Ads&#8217;de d\u00fc\u015f\u00fck performans g\u00f6sterdi\u011fini ancak ba\u015fka bir platformda harika sonu\u00e7lar verdi\u011fini g\u00f6rebilirsiniz. Bu durumda, b\u00fct\u00e7enizi buna g\u00f6re kanallar aras\u0131nda yeniden da\u011f\u0131tmak mant\u0131kl\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu t\u00fcr i\u00e7 g\u00f6r\u00fcy\u00fc elde etmek i\u00e7in, t\u00fcm PPC kanallar\u0131n\u0131zda olup biten her \u015feyi g\u00f6rebilece\u011finiz bir kontrol paneline sahip olman\u0131z gerekir. \u0130deal olarak, ger\u00e7ek zamanl\u0131 olarak. Bunu, a\u015fa\u011f\u0131daki gibi otomatik \u00e7apraz kanal bir pano yard\u0131m\u0131yla yap\u0131labilir.<\/p>\n\n\n\n<p>Bu PPC panosu, \u00fccretsiz \u015fablon olarak sunulur ve pano, Google Ads, LinkedIn Ads, Instagram Ads ve daha fazlas\u0131 gibi birden fazla PPC platformundan \u00f6l\u00e7\u00fctler i\u00e7erir. Bu, tam bir resim sunar ve reklam kampanyalar\u0131n\u0131z\u0131 daha da optimize etmenizi sa\u011flar.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Google Ads&#8217;i D\u00f6n\u00fc\u015f\u00fcmler \u0130\u00e7in Nas\u0131l Optimize Edebilirsiniz?<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Elbette, daha fazla d\u00f6n\u00fc\u015f\u00fcm elde etmenin kolay yolu, reklam b\u00fct\u00e7enizi art\u0131rmakt\u0131r. Ancak, birka\u00e7 \u015firket her maliyetle y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flamaktan memnun olur. \u0130deal olarak, reklamlardan elde etti\u011finiz kar, kampanya maliyetinden fazla olmal\u0131d\u0131r. Aksi takdirde, kampanyan\u0131z karl\u0131 olmayacakt\u0131r. Google Ads&#8217;i d\u00f6n\u00fc\u015f\u00fcmler i\u00e7in optimize etmek, istenen sonucu elde edene kadar deneyler yapmak ve dikkatlice ayarlamalar yapmak gerektiren uzun bir s\u00fcre\u00e7tir.<\/p>\n\n\n\n<p>Bu makalenin ba\u015f\u0131nda zaten kullan\u0131\u015fl\u0131 bir Google Ads optimizasyon kontrol listesi sa\u011flad\u0131k. Yukar\u0131daki b\u00f6l\u00fcmdeki 12 ipucuyla birlikte, Google Ads&#8217;i d\u00f6n\u00fc\u015f\u00fcmler i\u00e7in optimize etmek i\u00e7in atabilece\u011finiz eyleme ge\u00e7irilebilir ad\u0131mlar\u0131n genel bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc sunar.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00d6zetle;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam metninizi g\u00f6zden ge\u00e7irin, d\u00fczenleyin ve A\/B testi yap\u0131n.<\/li>\n\n\n\n<li>Teklif stratejinizi g\u00f6zden ge\u00e7irin ve farkl\u0131 se\u00e7enekleri deneyin.<\/li>\n\n\n\n<li>Anahtar kelimelerinizin kalite puan\u0131n\u0131 kontrol edin.<\/li>\n\n\n\n<li>\u0130\u00e7g\u00f6r\u00fcler i\u00e7in arama terimi raporunu kullan\u0131n.<\/li>\n\n\n\n<li>Anahtar kelime listelerinizi g\u00fcncelleyin.<\/li>\n\n\n\n<li>Reklam grubu yap\u0131s\u0131n\u0131 ve hesap yap\u0131s\u0131n\u0131 g\u00fcncelleyin.<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm izleme ayarlar\u0131n\u0131 kontrol edin.<\/li>\n\n\n\n<li>Hedef sayfalar\u0131n\u0131z\u0131 yenileyin.<\/li>\n\n\n\n<li>B\u00fct\u00e7enizi en iyi performans g\u00f6steren anahtar kelimeler lehine yeniden da\u011f\u0131t\u0131n.<\/li>\n\n\n\n<li>\u00d6nemli \u00f6l\u00e7\u00fctleri s\u00fcrekli olarak takip edin ve analiz edin.<\/li>\n\n\n\n<li>Yard\u0131m almak i\u00e7in otomatik raporlamadan yararlan\u0131n.<\/li>\n\n\n\n<li>Rakip analizi yap\u0131n.<\/li>\n\n\n\n<li>Co\u011frafi hedefleme ve g\u00fcnl\u00fck planlama ayarlar\u0131yla deney yap\u0131n.<\/li>\n\n\n\n<li>Google arama reklamlar\u0131 optimizasyonu i\u00e7in uzant\u0131lar kullan\u0131n.<\/li>\n\n\n\n<li>Yeniden pazarlama kampanyalar\u0131 y\u00fcr\u00fct\u00fcn.<\/li>\n\n\n\n<li>\u00c7apraz kanal analizi ger\u00e7ekle\u015ftirin.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bu ad\u0131mlar\u0131 izleyerek, sizin \u00f6zel durumunuz i\u00e7in en iyi performans\u0131 g\u00f6steren ayarlar, anahtar kelimeler, teklif stratejileri ve mesajlar kombinasyonunu bulabilirsiniz. En iyi sonu\u00e7 verenleri anlad\u0131ktan sonra, b\u00fct\u00e7enizin \u00e7o\u011funun y\u00fcksek performans g\u00f6sterenlere gitmesini sa\u011flay\u0131n. Ve bundan sonra stratejinizi daha da geli\u015ftirmek i\u00e7in optimizasyon s\u00fcrecini tekrarlay\u0131n.<\/p>\n\n\n\n<p>Bildi\u011finiz gibi, Google Ads optimizasyonu tek seferlik bir i\u015flem de\u011fildir. Her \u015feyi do\u011fru yap\u0131yor olsan\u0131z bile, \u00f6nemli de\u011fi\u015fiklikler ve iyile\u015ftirmeler g\u00f6rmeniz biraz zaman alabilir. Bu, k\u00fcm\u00fclatif etkisi olan uzun vadeli bir s\u00fcre\u00e7tir.<\/p>\n\n\n\n<p>Bu, zaman zaman optimizasyon kontrol listesine geri d\u00f6nmeniz ve stratejinizi, tekliflerinizi, metninizi ve anahtar kelimelerinizi g\u00f6zden ge\u00e7irmeniz gerekti\u011fi anlam\u0131na gelir. Rekabetin yo\u011fun oldu\u011fu bir ni\u015fte reklamlar\u0131n\u0131z\u0131 yay\u0131nl\u0131yorsan\u0131z, d\u00fczenli olarak PPC denetimi yapmak \u00f6nerilir.<\/p>\n\n\n\n<p>\u00dcr\u00fcn ve hizmetlerimizle ilgili daha fazla bilgi almak i\u00e7in bizimle<a href=\"https:\/\/www.twinleon.com\/tr\/#contact\"><strong> ileti\u015fime<\/strong><\/a> ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads Nedir? Google Ads, d\u00fcnyan\u0131n en b\u00fcy\u00fck arama motorunda i\u015fletmenizi veya \u00fcr\u00fcnlerinizi tan\u0131tman\u0131n g\u00fc\u00e7l\u00fc bir yoludur. Milyonlarca kullan\u0131c\u0131n\u0131n g\u00fcnl\u00fck olarak arama yapt\u0131\u011f\u0131 Google&#8217;da g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayarak potansiyel m\u00fc\u015fterilere ula\u015fman\u0131za olanak tan\u0131r. Ancak, etkili bir Google Ads kampanyas\u0131 y\u00fcr\u00fctmek, baz\u0131 temel kavramlar\u0131 anlamak ve do\u011fru stratejileri uygulamak gerektirir. Bu blog yaz\u0131s\u0131, yeni ba\u015flayanlar i\u00e7in Google Ads&#8217;in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[920,773,1309,922,330],"tags":[370,804,1315,1313,1311,343],"class_list":["post-855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads-management","category-dijital-pazarlama","category-google-ads","category-marketing","category-pazarlama","tag-dijitalpazarlama","tag-google-ads","tag-google-ads-nedir","tag-google-reklam","tag-google-reklam-yonetimi","tag-reklamyonetimi"],"rttpg_featured_image_url":{"full":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16.jpg",1680,945,false],"landscape":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-1200x800.jpg",1200,800,true],"portraits":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16.jpg",1680,945,false],"thumbnail":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-150x150.jpg",150,150,true],"medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-300x169.jpg",300,169,true],"large":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16.jpg",1680,945,false],"square":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-1200x945.jpg",1200,945,true],"portrait":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-1200x945.jpg",1200,945,true],"landscape_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-600x400.jpg",600,400,true],"portrait_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-600x900.jpg",600,900,true],"square_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-600x600.jpg",600,600,true],"post-thumbnail":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-300x169.jpg",300,169,true],"draftly-grid":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-350x230.jpg",350,230,true],"draftly-slider":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-850x478.jpg",850,478,true],"draftly-small":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/10\/Adsiz-tasarim-16-300x180.jpg",300,180,true]},"rttpg_author":{"display_name":"Ozgul Yavuz Kaddoura","author_link":"https:\/\/www.twinleon.com\/blog\/author\/ozgul\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/ads-management\/\" rel=\"category tag\">Ads Management<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/pazarlama\/dijital-pazarlama\/\" rel=\"category tag\">Dijital Pazarlama<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/pazarlama\/google-ads\/\" rel=\"category tag\">Google Ads<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/pazarlama\/\" rel=\"category tag\">Pazarlama<\/a>","rttpg_excerpt":"Google Ads Nedir? Google Ads, d\u00fcnyan\u0131n en b\u00fcy\u00fck arama motorunda i\u015fletmenizi veya \u00fcr\u00fcnlerinizi tan\u0131tman\u0131n g\u00fc\u00e7l\u00fc bir yoludur. Milyonlarca kullan\u0131c\u0131n\u0131n g\u00fcnl\u00fck olarak arama yapt\u0131\u011f\u0131 Google&#8217;da g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayarak potansiyel m\u00fc\u015fterilere ula\u015fman\u0131za olanak tan\u0131r. Ancak, etkili bir Google Ads kampanyas\u0131 y\u00fcr\u00fctmek, baz\u0131 temel kavramlar\u0131 anlamak ve do\u011fru stratejileri uygulamak gerektirir. Bu blog yaz\u0131s\u0131, yeni ba\u015flayanlar i\u00e7in Google Ads&#8217;in...","_links":{"self":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":7,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/855\/revisions"}],"predecessor-version":[{"id":893,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/855\/revisions\/893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/media\/863"}],"wp:attachment":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/categories?post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/tags?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}