{"id":696,"date":"2024-04-24T07:47:45","date_gmt":"2024-04-24T07:47:45","guid":{"rendered":"https:\/\/www.twinleon.com\/blog\/?p=696"},"modified":"2024-05-04T20:17:48","modified_gmt":"2024-05-04T20:17:48","slug":"google-reklamlari-iade-talebi","status":"publish","type":"post","link":"https:\/\/www.twinleon.com\/blog\/tr\/google-reklamlari-iade-talebi\/","title":{"rendered":"Google Reklamlar\u0131nda \u0130ade Rehberi"},"content":{"rendered":"\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google reklam kampanyalar\u0131 pahal\u0131 olabilir ve doland\u0131r\u0131c\u0131lar\u0131n veya t\u0131klama sahtekarl\u0131\u011f\u0131 yapan rakiplerinizin Google reklamlar\u0131n\u0131za t\u0131klamas\u0131yla reklam b\u00fct\u00e7eniz haks\u0131z yere t\u00fckenir. Google&#8217;\u0131n kendi trafik izleme i\u015fleviyle bile, ge\u00e7ersiz t\u0131klamalar genellikle g\u00f6zden ka\u00e7ar. Reklam kampanyalar\u0131n\u0131zda ge\u00e7ersiz t\u0131klamalar oldu\u011funu tespit ettiyseniz, bo\u015fa harcanan b\u00fct\u00e7enizi geri almak i\u00e7in bir Google reklam geri \u00f6deme talebinde bulunmak isteyebilirsiniz. Bu yaz\u0131da, bir Google reklam geri \u00f6deme talebini derlemek ve g\u00f6ndermek i\u00e7in atman\u0131z gereken ad\u0131mlar\u0131 ele alaca\u011f\u0131z. <\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ge\u00e7ersiz T\u0131klama Nedir?<\/h2>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sahtekarl\u0131k ama\u00e7l\u0131 trafik ve yanl\u0131\u015fl\u0131kla veya tekrarlanan t\u0131klamalar dahil olmak \u00fczere, ger\u00e7ek kullan\u0131c\u0131 ilgisinden kaynaklanmayan reklamlara yap\u0131lan t\u0131klamalara <a href=\"https:\/\/support.google.com\/google-ads\/answer\/42995?hl=en\" target=\"_blank\" rel=\"noopener\">ge\u00e7ersiz t\u0131klama<\/a> denir. Google, reklam verenleri ge\u00e7ersiz trafikten korumak i\u00e7in \u00e7ok katmanl\u0131 bir yakla\u015f\u0131m kullan\u0131r. Google&#8217;\u0131n ge\u00e7ersiz t\u0131klama olarak de\u011ferlendirebilece\u011fi baz\u0131 \u00f6rnekler \u015funlard\u0131r: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam maliyetlerinizi art\u0131rmak veya reklamlar\u0131n\u0131z\u0131 bar\u0131nd\u0131ran web sitesi sahiplerinin kar\u0131n\u0131 art\u0131rmak i\u00e7in yap\u0131lan <a href=\"https:\/\/fastercapital.com\/content\/PPC-Marketing--How-to-Create-and-Manage-Effective-Pay-Per-Click-Ads-that-Generate-More-Clicks-and-Conversions.html\" target=\"_blank\" rel=\"noopener\">manuel t\u0131klamalar<\/a> <\/li>\n\n\n\n<li>Otomatik t\u0131klama ara\u00e7lar\u0131<\/li>\n\n\n\n<li>Botlar veya di\u011fer yan\u0131lt\u0131c\u0131 yaz\u0131l\u0131mlar taraf\u0131ndan yap\u0131lan t\u0131klamalar <\/li>\n\n\n\n<li>Reklam verene hi\u00e7bir de\u011fer sa\u011flamayan yanl\u0131\u015fl\u0131kla yap\u0131lan t\u0131klamalar<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital Reklam Doland\u0131r\u0131c\u0131l\u0131\u011f\u0131: K\u00fcresel Bir Sorun ve T\u00fcrkiye&#8217;deki Etkisi<\/h2>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm2-1024x576.jpg\" alt=\"google reklam sahtekarl\u0131\u011f\u0131\" class=\"wp-image-701\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm2-1024x576.jpg 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm2-300x169.jpg 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm2-768x432.jpg 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm2-1536x864.jpg 1536w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm2-850x478.jpg 850w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm2.jpg 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 nedeniyle olu\u015fan kay\u0131plar, di\u011fer yasad\u0131\u015f\u0131 faaliyetlerin neden oldu\u011fu kay\u0131plar kadar hesaplanmas\u0131 zor olsa da, end\u00fcstri kaynaklar\u0131 bu kay\u0131plar\u0131n ciddi oldu\u011fu konusunda hemfikir. 2021 y\u0131l\u0131nda d\u00fcnya \u00e7ap\u0131ndaki dijital reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n\u0131n maliyeti yakla\u015f\u0131k 65 milyar ABD dolar\u0131 olarak tahmin edildi. Bu, Amerika Birle\u015fik Devletleri&#8217;nde y\u0131ll\u0131k dijital reklama harcanan\u0131n yakla\u015f\u0131k yar\u0131s\u0131d\u0131r veya Walt Disney \u015eirketi&#8217;nin y\u0131ll\u0131k geliri ile ayn\u0131d\u0131r, ayr\u0131ca H\u0131rvatistan&#8217;\u0131n Gayri Safi Yurti\u00e7i Has\u0131las\u0131 (GSY\u0130H) ile ayn\u0131d\u0131r. Ayn\u0131 zamanda d\u00fcnya genelinde \u00f6deme kartlar\u0131 ile yap\u0131lan sahtek\u00e2rl\u0131k i\u015flemlerinin de\u011ferinin iki kat\u0131d\u0131r. Ayr\u0131ca, k\u00f6t\u00fc botlar pazarlama end\u00fcstrisindeki internet trafi\u011finin neredeyse y\u00fczde 18&#8217;inden sorumludur.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00fcrkiye\u2019de 2022 Ocak-Haziran aylar\u0131n\u0131 kapsayan ilk yar\u0131y\u0131l organize + direkt dijital medya yat\u0131r\u0131mlar\u0131n\u0131n 14 milyar 73 bin TL ile, 2021 ilk yar\u0131y\u0131l yat\u0131r\u0131mlar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda %78 b\u00fcy\u00fcd\u00fc\u011f\u00fc g\u00f6r\u00fclmektedir.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Juniper&#8217;\u0131n \u00e7al\u0131\u015fmas\u0131, 2019&#8217;dan 2028&#8217;e kadar olan d\u00f6nemde 8 b\u00f6lgede 45 \u00fclkede dijital reklamc\u0131l\u0131\u011f\u0131 inceledi ve 78,700&#8217;den fazla veri noktas\u0131n\u0131 kullanarak \u015fu sonu\u00e7lara ula\u015ft\u0131:<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023 y\u0131l\u0131nda t\u00fcm \u00e7evrimi\u00e7i reklam harcamalar\u0131n\u0131n %22&#8217;si reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 nedeniyle kaybediliyor.<\/li>\n\n\n\n<li>2023 y\u0131l\u0131nda mobil reklam harcamalar\u0131n\u0131n %30&#8217;u reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131na gidiyor.<\/li>\n\n\n\n<li>2028 y\u0131l\u0131na kadar reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 nedeniyle tahmini 172 Milyar Dolar reklam harcamas\u0131 kaybedilecek.<\/li>\n\n\n\n<li>Reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 \u00f6nleme platformlar\u0131n\u0131 kullanarak y\u0131lda 23 Milyar Dolar kurtar\u0131labilir.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bu bilgiler, dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131nda reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n\u0131n ciddi bir sorun oldu\u011funu g\u00f6stermektedir.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">T\u0131klama Doland\u0131r\u0131c\u0131l\u0131\u011f\u0131: Tan\u0131m\u0131, T\u00fcrleri ve \u00d6nleme Ara\u00e7lar\u0131<\/h2>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u0131klama doland\u0131r\u0131c\u0131l\u0131\u011f\u0131, reklam i\u00e7eri\u011fi da\u011f\u0131t\u0131m\u0131n\u0131 manip\u00fcle eden ve hedef kitlenin g\u00f6rmesini engelleyen kas\u0131tl\u0131 ve k\u00f6t\u00fc niyetli bir aktivitedir. Bu aktivitenin ana silahlar\u0131ndan biri botlard\u0131r. Dijital reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 farkl\u0131 seviyelerde \u00e7al\u0131\u015f\u0131r. Bu, trafi\u011fi manip\u00fcle edebilir ve izlenimler, d\u00f6n\u00fc\u015f\u00fcmler ve kullan\u0131c\u0131 etkinli\u011fini tamamen taklit etme gibi daha sofistike i\u015flemlerle \u00e7al\u0131\u015fabilir. <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/reklam-dolandiriciligi-nedir-nasil-onlenir\/\">T\u0131klama doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 ara\u00e7lar\u0131<\/a>, kullan\u0131c\u0131lara \u00f6zelle\u015ftirilebilir kurallar k\u00fcmesi arac\u0131l\u0131\u011f\u0131yla ger\u00e7ek zamanl\u0131 olarak doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 \u00f6nlemelerine olanak tan\u0131r. T\u0131klama doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 ara\u00e7lar\u0131, belirleyici ve olas\u0131l\u0131ksal veri analizi temelinde doland\u0131r\u0131c\u0131l\u0131k uyar\u0131lar\u0131 sunar. Bu ara\u00e7lar, web sitesi ve mobil uygulama y\u00fckleme sahtekarl\u0131\u011f\u0131n\u0131 engellemek i\u00e7in \u00fcst\u00fcn \u00f6zellikler ve faydalar sunar. Ayr\u0131ca, be\u015f ana t\u0131klama doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 t\u00fcr\u00fc vard\u0131r, bunlar; imza tabanl\u0131, anormallik tabanl\u0131, kimlik tabanl\u0131, bal k\u00fcp\u00fc tabanl\u0131 ve IP engelleme tabanl\u0131d\u0131r.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Google Reklam Geri \u00d6demesi Almaya Nas\u0131l Hak Kazan\u0131rs\u0131n\u0131z?<\/h2>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm3-1024x576.jpg\" alt=\"google reklam iade\" class=\"wp-image-702\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm3-1024x576.jpg 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm3-300x169.jpg 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm3-768x432.jpg 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm3-1536x864.jpg 1536w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm3-850x478.jpg 850w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm3.jpg 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google reklam geri \u00f6demesi talebinizi g\u00f6ndermeden \u00f6nce, uygun oldu\u011funuzu kan\u0131tlamak i\u00e7in belirli verileri ve bilgileri toplaman\u0131z gerekir. Ancak, Google&#8217;a t\u00fcm reklam t\u0131klama ge\u00e7mi\u015finizi g\u00f6ndermeniz gerekmiyor. Google \u00e7ok \u00f6zel bilgiler istedi\u011finden verilerinizde epey zaman harcaman\u0131z gerekecek. Do\u011fru verileri sa\u011flama y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc size aittir. <\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Google Reklam Geri \u00d6deme Talebinde Bulunmak \u0130\u00e7in Hangi Bilgilere \u0130htiyac\u0131n\u0131z Var?<\/h2>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bir Google reklam geri \u00f6deme talebinde bulunmadan \u00f6nce toplaman\u0131z gereken olduk\u00e7a fazla bilgi var. Bir Google reklam geri \u00f6demesi g\u00f6ndermek i\u00e7in, a\u015fa\u011f\u0131daki bilgileri isteyen bir formu doldurman\u0131z gerekir: <\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fteri kimli\u011finiz<\/li>\n\n\n\n<li>\u015e\u00fcpheli ge\u00e7ersiz t\u0131klamalar\u0131n ba\u015flang\u0131\u00e7 ve biti\u015f tarihleri<\/li>\n\n\n\n<li>Etkilenen kampanyalar<\/li>\n\n\n\n<li>Etkilenen reklam gruplar\u0131 ve anahtar kelimeler<\/li>\n\n\n\n<li>Ge\u00e7ersiz t\u0131klamalar\u0131n kaynakland\u0131\u011f\u0131 IP adreslerinin listesi<\/li>\n\n\n\n<li>Son bir ayda onaylanan reklamlar\u0131n ayr\u0131nt\u0131lar\u0131<\/li>\n\n\n\n<li>Art\u0131r\u0131lan tekliflerin ve\/veya b\u00fct\u00e7elerin ayr\u0131nt\u0131lar\u0131<\/li>\n\n\n\n<li>Kat\u0131ld\u0131\u011f\u0131n\u0131z G\u00f6r\u00fcnt\u00fcl\u00fc\/Arama a\u011flar\u0131n\u0131n listesi<\/li>\n\n\n\n<li>\u015e\u00fcpheli g\u00f6sterim yerle\u015fimlerinin ayr\u0131nt\u0131lar\u0131<\/li>\n\n\n\n<li>Google reklam hesab\u0131n\u0131z\u0131 ge\u00e7ersiz t\u0131klamalar a\u00e7\u0131s\u0131ndan kontrol edip etmedi\u011finiz<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bu bilgilerin yan\u0131 s\u0131ra, sorunun ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klamas\u0131n\u0131 da derlemeniz gerekecektir ve iddian\u0131z\u0131 desteklemek ve Google&#8217;\u0131n ciddiye almas\u0131n\u0131 sa\u011flamak i\u00e7in izleme verilerinizin veya web g\u00fcnl\u00fcklerinizin kopyalar\u0131n\u0131 eklemek iyi bir uygulamad\u0131r. Bu, bir araya getirmeniz ve doldurman\u0131z muhtemelen biraz zaman alacak uzun bir gerekli bilgi listesidir. Ayr\u0131ca, Google&#8217;\u0131n her talebi i\u015flemesi uzun zaman alabilir (genellikle alt\u0131 haftaya kadar) ve g\u00f6nderdi\u011finiz bilgiler do\u011fru de\u011filse, Google gelecekte geri \u00f6deme talep etme yetene\u011finizi kald\u0131rabilir. Unutmay\u0131n: Google 60 g\u00fcnden eski trafi\u011fin sorumlulu\u011funu kabul etmedi\u011finden, yaln\u0131zca 60 g\u00fcnde bir Google Ads geri \u00f6deme talebinde bulunabilirsiniz. <\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Google Reklam Geri \u00d6deme Talebi Nas\u0131l G\u00f6nderirsiniz?<\/h2>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00d6ncelikle <a href=\"https:\/\/support.google.com\/google-ads\/contact\/click_quality\" target=\"_blank\" rel=\"noopener\">Google&#8217;\u0131n T\u0131klama Kalitesi Formu<\/a>&#8216;na gidin.<\/li>\n\n\n\n<li>Formu a\u00e7t\u0131\u011f\u0131n\u0131zda, yukar\u0131daki b\u00f6l\u00fcmde listelenen t\u00fcm bilgileri doldurman\u0131z gerekir.<\/li>\n\n\n\n<li>\u0130zleme verilerinizin veya web g\u00fcnl\u00fcklerinizin kopyalar\u0131n\u0131 y\u00fcklemeyi unutmay\u0131n.<\/li>\n\n\n\n<li>Google&#8217;\u0131n yan\u0131t\u0131n\u0131 almak istedi\u011finiz e-posta adresini girin ve &#8220;g\u00f6nder&#8221;e t\u0131klay\u0131n.<\/li>\n\n\n\n<li>Talebiniz onaylan\u0131rsa, Google sizi bilgilendirir ve geri \u00f6denen krediyi &#8220;Faturaland\u0131rma&#8221; alan\u0131ndaki &#8220;\u0130\u015flemler&#8221; > &#8220;D\u00fczenlemeler&#8221; sekmesi alt\u0131nda g\u00f6rebilirsiniz.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">T\u0131klama Kalitesi Formu<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/contact\/click_quality\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1124\" class=\"wp-image-699\" style=\"width: 1500px;\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/clickquality.png\" alt=\"google bot t\u0131klama\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/clickquality.png 1105w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/clickquality-300x225.png 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/clickquality-1024x767.png 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/clickquality-768x575.png 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/clickquality-850x637.png 850w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google reklam kampanyalar\u0131 pahal\u0131 olabilir ve doland\u0131r\u0131c\u0131lar\u0131n veya t\u0131klama sahtekarl\u0131\u011f\u0131 yapan rakiplerinizin Google reklamlar\u0131n\u0131za t\u0131klamas\u0131yla reklam b\u00fct\u00e7eniz haks\u0131z yere t\u00fckenir. Google&#8217;\u0131n kendi trafik izleme i\u015fleviyle bile, ge\u00e7ersiz t\u0131klamalar genellikle g\u00f6zden ka\u00e7ar. Reklam kampanyalar\u0131n\u0131zda ge\u00e7ersiz t\u0131klamalar oldu\u011funu tespit ettiyseniz, bo\u015fa harcanan b\u00fct\u00e7enizi geri almak i\u00e7in bir Google reklam geri \u00f6deme talebinde bulunmak isteyebilirsiniz. Bu yaz\u0131da, bir&#8230;<\/p>\n","protected":false},"author":2,"featured_media":700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[920,783,773,922,330,731],"tags":[1034,370,1036,804,1028,1026,1032,343,1030,458],"class_list":["post-696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads-management","category-click-fraud","category-dijital-pazarlama","category-marketing","category-pazarlama","category-tiklama-sahtekarligi","tag-dijital-pazarlama","tag-dijitalpazarlama","tag-en-iyi-yazilim","tag-google-ads","tag-google-reklam-iade","tag-google-sahte-tiklama","tag-invalid-clicks","tag-reklamyonetimi","tag-sahte-tiklama-iade","tag-website"],"rttpg_featured_image_url":{"full":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1.jpg",1680,945,false],"landscape":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-1200x800.jpg",1200,800,true],"portraits":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1.jpg",1680,945,false],"thumbnail":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-150x150.jpg",150,150,true],"medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-300x169.jpg",300,169,true],"large":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1.jpg",1680,945,false],"square":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-1200x945.jpg",1200,945,true],"portrait":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-1200x945.jpg",1200,945,true],"landscape_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-600x400.jpg",600,400,true],"portrait_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-600x900.jpg",600,900,true],"square_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-600x600.jpg",600,600,true],"post-thumbnail":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-300x169.jpg",300,169,true],"draftly-grid":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-350x230.jpg",350,230,true],"draftly-slider":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-850x478.jpg",850,478,true],"draftly-small":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2024\/04\/sm1-300x180.jpg",300,180,true]},"rttpg_author":{"display_name":"Ozgul Yavuz Kaddoura","author_link":"https:\/\/www.twinleon.com\/blog\/author\/ozgul\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/ads-management\/\" rel=\"category tag\">Ads Management<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/pazarlama\/dijital-pazarlama\/click-fraud\/\" rel=\"category tag\">Click Fraud<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/pazarlama\/dijital-pazarlama\/\" rel=\"category tag\">Dijital Pazarlama<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/pazarlama\/\" rel=\"category tag\">Pazarlama<\/a> <a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/tiklama-sahtekarligi\/\" rel=\"category tag\">T\u0131klama Sahtekarl\u0131\u011f\u0131<\/a>","rttpg_excerpt":"Google reklam kampanyalar\u0131 pahal\u0131 olabilir ve doland\u0131r\u0131c\u0131lar\u0131n veya t\u0131klama sahtekarl\u0131\u011f\u0131 yapan rakiplerinizin Google reklamlar\u0131n\u0131za t\u0131klamas\u0131yla reklam b\u00fct\u00e7eniz haks\u0131z yere t\u00fckenir. Google&#8217;\u0131n kendi trafik izleme i\u015fleviyle bile, ge\u00e7ersiz t\u0131klamalar genellikle g\u00f6zden ka\u00e7ar. Reklam kampanyalar\u0131n\u0131zda ge\u00e7ersiz t\u0131klamalar oldu\u011funu tespit ettiyseniz, bo\u015fa harcanan b\u00fct\u00e7enizi geri almak i\u00e7in bir Google reklam geri \u00f6deme talebinde bulunmak isteyebilirsiniz. Bu yaz\u0131da, bir...","_links":{"self":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":3,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/696\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/696\/revisions\/708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/media\/700"}],"wp:attachment":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/media?parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/categories?post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/tags?post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}