{"id":375,"date":"2023-09-26T11:29:37","date_gmt":"2023-09-26T11:29:37","guid":{"rendered":"https:\/\/www.twinleon.com\/blog\/?p=375"},"modified":"2023-12-13T09:42:00","modified_gmt":"2023-12-13T09:42:00","slug":"tiklama-sahtekarligi-raporu-2023-2-ceyrek","status":"publish","type":"post","link":"https:\/\/www.twinleon.com\/blog\/tr\/tiklama-sahtekarligi-raporu-2023-2-ceyrek\/","title":{"rendered":"T\u0131klama Sahtekarl\u0131\u011f\u0131 Raporu &#8211; Masa\u00fcst\u00fc Web &#8211; 2023 2. \u00c7eyrek:"},"content":{"rendered":"\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u0131klama sahtek\u00e2rl\u0131\u011f\u0131 (Click Fraud), dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131nda reklam verenlerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 bir sorundur. Bu sahtek\u00e2rl\u0131k t\u00fcr\u00fc, reklamlara t\u0131klama yapma eylemini kas\u0131tl\u0131 olarak yan\u0131lt\u0131c\u0131 veya hileli bir \u015fekilde ger\u00e7ekle\u015ftirmeyi i\u00e7erir. T\u0131klama sahtekarl\u0131\u011f\u0131 ile ilgili biraz daha detay bilgi ve istatistik payla\u015fmadan \u00f6nce dijital pazarlamada \u00f6nemli bir \u00f6l\u00e7\u00fcm kriteri olan CTR (t\u0131klama oran\u0131)&#8217;dan biraz bahsedelim:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CTR Nedir ve Nas\u0131l Hesaplan\u0131r?<\/strong><\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CTR (T\u0131klama Oran\u0131), dijital pazarlama ve reklamc\u0131l\u0131k d\u00fcnyas\u0131nda \u00f6nemli bir \u00f6l\u00e7\u00fctt\u00fcr. CTR, bir reklam veya i\u00e7eri\u011fe yap\u0131lan t\u0131klamalar\u0131n, g\u00f6sterim (impression) say\u0131s\u0131na oranlanmas\u0131 ile hesaplan\u0131r ve genellikle y\u00fczde (%) cinsinden ifade edilir. A\u015fa\u011f\u0131da CTR&#8217;nin ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klamas\u0131 bulunmaktad\u0131r:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CTR, bir reklam veya i\u00e7eri\u011fin etkilili\u011fini \u00f6l\u00e7meye yarayan bir metriktir. CTR&#8217;nin hesaplanma \u015fekli \u015fu form\u00fclle ifade edilir:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rockcontent.com\/blog\/ctr-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/CTR-guide-1024x538.webp\" alt=\"\" class=\"wp-image-377\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/CTR-guide-1024x538.webp 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/CTR-guide-300x158.webp 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/CTR-guide-768x403.webp 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/CTR-guide-850x446.webp 850w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/CTR-guide.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CTR (%) = (T\u0131klamalar \/ G\u00f6sterimler) x 100<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0131klamalar (Clicks): Bir reklam veya i\u00e7eri\u011fe yap\u0131lan t\u0131klama say\u0131s\u0131d\u0131r. Bu, kullan\u0131c\u0131lar\u0131n reklama veya i\u00e7eri\u011fe ilgi g\u00f6sterdi\u011fini ve daha fazla bilgi edinmek veya i\u015flem yapmak istedi\u011fini g\u00f6sterir.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00f6sterimler (Impressions): Bir reklam veya i\u00e7eri\u011fin ka\u00e7 kez g\u00f6r\u00fcnt\u00fclendi\u011fini ifade eder. G\u00f6sterimler, reklam\u0131n veya i\u00e7eri\u011fin potansiyel eri\u015fimini g\u00f6sterir. Bir reklam\u0131n ka\u00e7 kez g\u00f6r\u00fcnt\u00fclendi\u011fi, bir reklam kampanyas\u0131n\u0131n etkili bir \u015fekilde yay\u0131ld\u0131\u011f\u0131n\u0131 veya genel olarak ne kadar fark edildi\u011fini g\u00f6sterir.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CTR, bir reklam\u0131n veya i\u00e7eri\u011fin kullan\u0131c\u0131lar aras\u0131nda ne kadar \u00e7ekici oldu\u011funu ve t\u0131klamalara d\u00f6n\u00fc\u015ft\u00fcrme potansiyelinin ne kadar y\u00fcksek oldu\u011funu g\u00f6sterir. Y\u00fcksek bir CTR, reklam\u0131n veya i\u00e7eri\u011fin hedef kitle taraf\u0131ndan ilgiyle kar\u015f\u0131land\u0131\u011f\u0131n\u0131 ve etkili oldu\u011funu g\u00f6sterir. D\u00fc\u015f\u00fck bir CTR, reklam\u0131n veya i\u00e7eri\u011fin hedef kitle taraf\u0131ndan g\u00f6z ard\u0131 edildi\u011fini veya ilgi \u00e7ekmedi\u011fini g\u00f6sterebilir.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CTR, dijital pazarlama kampanyalar\u0131n\u0131n ve reklam stratejilerinin etkilili\u011fini de\u011ferlendirmek i\u00e7in kullan\u0131l\u0131r. Dijital reklamc\u0131l\u0131kta, reklamlar\u0131n yerle\u015ftirme, i\u00e7erik ve hedefleme konular\u0131nda nas\u0131l optimize edilece\u011fini belirlemek i\u00e7in CTR verileri analiz edilir. Daha y\u00fcksek bir CTR elde etmek, reklamverenlerin reklam kampanyalar\u0131n\u0131 daha ba\u015far\u0131l\u0131 hale getirme amac\u0131n\u0131 ta\u015f\u0131r.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ancak CTR yaln\u0131zca bir reklam\u0131n veya i\u00e7eri\u011fin etkilili\u011fini \u00f6l\u00e7mez. T\u0131klamalar\u0131n kalitesi ve sonu\u00e7lar\u0131 da \u00f6nemlidir. Yani, y\u00fcksek bir CTR, e\u011fer t\u0131klamalar sonucunda istenen eylemler ger\u00e7ekle\u015fmiyorsa (\u00f6rne\u011fin, sat\u0131n al\u0131mlar, kay\u0131tlar veya di\u011fer d\u00f6n\u00fc\u015f\u00fcmler), kampanyan\u0131n ba\u015far\u0131s\u0131z oldu\u011funu g\u00f6sterebilir. Dolay\u0131s\u0131yla, CTR verileri dijital pazarlamac\u0131lar i\u00e7in \u00f6nemli bir ba\u015flang\u0131\u00e7 noktas\u0131 olabilir, ancak t\u00fcm reklam stratejilerinin daha geni\u015f bir ba\u011flamda de\u011ferlendirilmesi gerekmektedir.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Click Fraud (T\u0131klama Sahtekarl\u0131\u011f\u0131) Nedir?<\/strong><\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Click Fraud, \u00e7evrimi\u00e7i reklamc\u0131l\u0131k d\u00fcnyas\u0131nda, genellikle k\u00f6t\u00fc niyetli bir \u015fekilde ger\u00e7ekle\u015ftirilen bir hile t\u00fcr\u00fcd\u00fcr. Click Fraud, reklamverenlerin reklam kampanyalar\u0131n\u0131n etkilili\u011fini sapt\u0131rmay\u0131 hedefler. Temel olarak, bu t\u00fcr sahtek\u00e2rl\u0131k, reklamverenlerin \u00f6deme yapmalar\u0131n\u0131 gerektiren her t\u0131klamay\u0131 yaparak veya sahte t\u0131klamalar\u0131 olu\u015fturarak ger\u00e7ekle\u015ftirilir. Click Fraud, dijital reklamc\u0131l\u0131k alan\u0131nda b\u00fcy\u00fck bir sorundur ve reklamverenlere milyarlarca dolarl\u0131k zarar verebilir.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Click Fraud (T\u0131klama Sahtekarl\u0131\u011f\u0131) T\u00fcrleri<\/strong><\/h3>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Click Fraud, birka\u00e7 farkl\u0131 \u015fekilde ger\u00e7ekle\u015ftirilebilir:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Manuel Click Fraud:<\/strong> Bu t\u00fcr sahtek\u00e2rl\u0131k, ger\u00e7ek insanlar taraf\u0131ndan ger\u00e7ekle\u015ftirilir. \u0130\u015fte birka\u00e7 \u00f6rnek:\n<ul class=\"wp-block-list\">\n<li>Rakip firmalar\u0131n reklamverenlerin kampanyalar\u0131na t\u0131klamalar yapmas\u0131.<\/li>\n\n\n\n<li>Bir web sitesi sahibi, kendi reklamlar\u0131na yap\u0131lacak t\u0131klamalar\u0131 art\u0131rarak gelir elde etmeye \u00e7al\u0131\u015fmas\u0131.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Otomatik veya Bot Click Fraud:<\/strong> Bu t\u00fcr Click Fraud, botlar veya otomasyon ara\u00e7lar\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilir. Botlar, b\u00fcy\u00fck miktarda sahte t\u0131klama olu\u015fturarak reklamverenlerin yan\u0131lt\u0131lmas\u0131na neden olabilir. \u0130\u015fte baz\u0131 \u00f6rnekler:\n<ul class=\"wp-block-list\">\n<li>Sahte trafik yaratan k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131mlar ve botlar.<\/li>\n\n\n\n<li>Bilgisayar programlar\u0131 veya yaz\u0131l\u0131mlarla otomatikle\u015ftirilen t\u0131klamalar.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mobil Click Fraud:<\/strong> Bu t\u00fcr Click Fraud, mobil cihazlardan gelen sahte t\u0131klamalar\u0131 i\u00e7erir. Mobil uygulamalarda veya mobil taray\u0131c\u0131larda ger\u00e7ekle\u015ftirilen bu sahtek\u00e2rl\u0131k, reklamverenlerin mobil reklam kampanyalar\u0131n\u0131n etkilili\u011fini sapt\u0131rabilir.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Temel Bulgular<\/strong><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"703\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-23.png\" alt=\"\" class=\"wp-image-379\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-23.png 978w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-23-300x216.png 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-23-768x552.png 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-23-850x611.png 850w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><figcaption class=\"wp-element-caption\">Kaynak: 2023 y\u0131l\u0131n\u0131n ikinci \u00e7eyre\u011finde d\u00fcnya genelindeki Masa\u00fcst\u00fc Web trafi\u011findeki t\u0131klamalar\u0131n %21&#8217;i, <a href=\"https:\/\/www.pixalate.com\/blog\/q2-2023-click-fraud-benchmarks-reports\" target=\"_blank\" rel=\"noopener\">Pixalate<\/a>&#8216;\u0131n verilerine g\u00f6re ge\u00e7ersizdi.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1019\" height=\"623\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-24.png\" alt=\"\" class=\"wp-image-380\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-24.png 1019w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-24-300x183.png 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-24-768x470.png 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-24-850x520.png 850w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><figcaption class=\"wp-element-caption\">Masa\u00fcst\u00fc Web T\u0131klama Trafi\u011fi ile \u0130li\u015fkilendirilen En Y\u00fcksek Ge\u00e7ersiz T\u0131klama T\u00fcrleri (Kaynak: Pixalate)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"635\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-25.png\" alt=\"\" class=\"wp-image-381\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-25.png 964w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-25-300x198.png 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-25-768x506.png 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-25-350x230.png 350w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/image-25-850x560.png 850w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><figcaption class=\"wp-element-caption\">Q2 2023&#8217;te masa\u00fcst\u00fc trafi\u011finde, 970&#215;250 reklam boyutundaki t\u0131klamalar\u0131n %41&#8217;i, Pixalate verilerine g\u00f6re ge\u00e7ersizdi.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Click Fraud (T\u0131klama Sahtekarl\u0131\u011f\u0131) Nas\u0131l Tespit Edilir?<\/strong><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Click Fraud tespit etmek karma\u015f\u0131k bir s\u00fcre\u00e7 olabilir, ancak a\u015fa\u011f\u0131da kullan\u0131labilecek baz\u0131 y\u00f6ntemler ve ara\u00e7lar bulunmaktad\u0131r:<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Otomasyon Ara\u00e7lar\u0131:<\/strong> Reklamverenler, otomasyon ara\u00e7lar\u0131 ve yaz\u0131l\u0131mlar kullanarak sahte t\u0131klamalar\u0131 ve d\u00fczensiz trafik kal\u0131plar\u0131n\u0131 izleyebilirler. Bu ara\u00e7lar, anormallikleri h\u0131zl\u0131 bir \u015fekilde belirlemeye yard\u0131mc\u0131 olabilir.<\/li>\n\n\n\n<li><strong>IP Adresleri ve Co\u011frafi Konum \u0130ncelemesi:<\/strong> Click Fraud&#8217;\u00fc \u00f6nlemek ve tespit etmek i\u00e7in kullan\u0131labilecek en yayg\u0131n y\u00f6ntemlerden biri, t\u0131klamalar\u0131n geldi\u011fi IP adreslerini ve co\u011frafi konumlar\u0131n\u0131 incelemektir. \u00d6zellikle ayn\u0131 IP adresinden gelen \u00e7ok say\u0131da t\u0131klama, bir uyar\u0131 i\u015fareti olabilir.<\/li>\n\n\n\n<li><strong>Trafik Analizi:<\/strong> Web sitesi sahipleri, web sitesi trafi\u011fini analiz ederek anormal trafik desenlerini saptayabilirler. \u00d6rne\u011fin, anormal derecede k\u0131sa ziyaret s\u00fcreleri veya y\u00fcksek t\u0131klama say\u0131lar\u0131 gibi.<\/li>\n\n\n\n<li><strong>Reklam A\u011flar\u0131n\u0131n \u0130zlenmesi:<\/strong> \u00c7o\u011fu b\u00fcy\u00fck reklam a\u011f\u0131, Click Fraud&#8217;\u00fc tespit etmek ve \u00f6nlemek i\u00e7in kendi g\u00fcvenlik \u00f6nlemlerini i\u00e7erir. Bu reklam a\u011flar\u0131n\u0131n sundu\u011fu analiz ve g\u00fcvenlik ara\u00e7lar\u0131 reklamverenlere yard\u0131mc\u0131 olabilir.<\/li>\n\n\n\n<li><strong>D\u00fczenli Raporlama ve \u0130nceleme:<\/strong> Reklamverenler, d\u00fczenli olarak t\u0131klamalar\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri incelemeli ve herhangi bir \u015f\u00fcpheli aktiviteyi raporlamal\u0131d\u0131r.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Click Fraud, dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131nda reklam verenler i\u00e7in b\u00fcy\u00fck bir endi\u015fe kayna\u011f\u0131d\u0131r. Bu nedenle, Click Fraud&#8217;\u00fc tespit etmek ve \u00f6nlemek i\u00e7in reklam verenlerin ve reklam a\u011flar\u0131n\u0131n iyi bir strateji benimsemeleri \u00f6nemlidir. Bu, reklam harcamalar\u0131n\u0131 etkili bir \u015fekilde y\u00f6netmelerine ve sahte t\u0131klamalardan kaynaklanan kay\u0131plar\u0131 s\u0131n\u0131rlamalar\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"250\" src=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/11\/Logo-Beyaz-Zemin-Yazili.png\" alt=\"t\u0131klama sahtekarl\u0131\u011f\u0131\" class=\"wp-image-474\" srcset=\"https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/11\/Logo-Beyaz-Zemin-Yazili.png 1024w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/11\/Logo-Beyaz-Zemin-Yazili-300x73.png 300w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/11\/Logo-Beyaz-Zemin-Yazili-768x188.png 768w, https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/11\/Logo-Beyaz-Zemin-Yazili-850x208.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Siz de reklam harcamalar\u0131n\u0131z\u0131 korumak ve etkili bir \u015fekilde y\u00f6netmek istiyor musunuz? Click Fraud tespiti ve \u00f6nleme konusunda daha fazla bilgi al\u0131n ve reklam kampanyalar\u0131n\u0131z\u0131 g\u00fcvende tutun. Sorunsuz reklam y\u00f6netimi i\u00e7in hemen harekete ge\u00e7in bizimle <strong><a href=\"https:\/\/www.twinleon.com\/tr\/#contact\">ileti\u015fime<\/a><\/strong> ge\u00e7in!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u0131klama sahtek\u00e2rl\u0131\u011f\u0131 (Click Fraud), dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131nda reklam verenlerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 bir sorundur. Bu sahtek\u00e2rl\u0131k t\u00fcr\u00fc, reklamlara t\u0131klama yapma eylemini kas\u0131tl\u0131 olarak yan\u0131lt\u0131c\u0131 veya hileli bir \u015fekilde ger\u00e7ekle\u015ftirmeyi i\u00e7erir. T\u0131klama sahtekarl\u0131\u011f\u0131 ile ilgili biraz daha detay bilgi ve istatistik payla\u015fmadan \u00f6nce dijital pazarlamada \u00f6nemli bir \u00f6l\u00e7\u00fcm kriteri olan CTR (t\u0131klama oran\u0131)&#8217;dan biraz bahsedelim: CTR Nedir ve&#8230;<\/p>\n","protected":false},"author":2,"featured_media":389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[731],"tags":[],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiklama-sahtekarligi"],"rttpg_featured_image_url":{"full":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",1024,1024,false],"landscape":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",800,800,false],"portraits":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",1024,1024,false],"thumbnail":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66-150x150.png",150,150,true],"medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66-300x300.png",300,300,true],"large":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",640,640,false],"1536x1536":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",1024,1024,false],"2048x2048":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",1024,1024,false],"square":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",1024,1024,false],"portrait":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",1024,1024,false],"landscape_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",400,400,false],"portrait_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",600,600,false],"square_medium":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66.png",600,600,false],"post-thumbnail":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66-300x300.png",300,300,true],"draftly-grid":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66-350x230.png",350,230,true],"draftly-slider":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66-850x850.png",850,850,true],"draftly-small":["https:\/\/www.twinleon.com\/blog\/wp-content\/uploads\/2023\/09\/ozgul_9_fraud_preventionclick_botdetailedrealistic_95ceb47e-0fbc-435b-bb42-4a8ea4c71b66-300x180.png",300,180,true]},"rttpg_author":{"display_name":"Ozgul Yavuz Kaddoura","author_link":"https:\/\/www.twinleon.com\/blog\/author\/ozgul\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/www.twinleon.com\/blog\/tr\/category\/tiklama-sahtekarligi\/\" rel=\"category tag\">T\u0131klama Sahtekarl\u0131\u011f\u0131<\/a>","rttpg_excerpt":"T\u0131klama sahtek\u00e2rl\u0131\u011f\u0131 (Click Fraud), dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131nda reklam verenlerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 bir sorundur. Bu sahtek\u00e2rl\u0131k t\u00fcr\u00fc, reklamlara t\u0131klama yapma eylemini kas\u0131tl\u0131 olarak yan\u0131lt\u0131c\u0131 veya hileli bir \u015fekilde ger\u00e7ekle\u015ftirmeyi i\u00e7erir. T\u0131klama sahtekarl\u0131\u011f\u0131 ile ilgili biraz daha detay bilgi ve istatistik payla\u015fmadan \u00f6nce dijital pazarlamada \u00f6nemli bir \u00f6l\u00e7\u00fcm kriteri olan CTR (t\u0131klama oran\u0131)&#8217;dan biraz bahsedelim: CTR Nedir ve...","_links":{"self":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/comments?post=375"}],"version-history":[{"count":3,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/375\/revisions"}],"predecessor-version":[{"id":482,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/posts\/375\/revisions\/482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/media\/389"}],"wp:attachment":[{"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/media?parent=375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/categories?post=375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.twinleon.com\/blog\/wp-json\/wp\/v2\/tags?post=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}